Loyalty 360 Talks to PK and Uncovers the Value of Social CRM
POSTED : March 21, 2014
BY : Miz Nakajima

One of the most underutilized tools when building a strong customer loyalty program is social media. PK’s Clay Walton-House, Sr. Manager, and Marc Steiner, Principal, brought their expertise to Loyalty Expo 2014, the conference presented by Loyalty 360, and delivered a workshop on “Harnessing the Full Power of Social Media to Drive Customer Loyalty.” Large and small brands alike can use the insights shared as they tailor their programs to their specific customer needs. Loyalty 360 has posted an article recapping PK’s session—please click here to read the full article.

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