Software integration: Five benefits for trucking and logistics companies
“The bottom line” can be a scary phrase in the trucking and logistics industry. Making sure your bottom line is in the black is a priority of every company decision-maker, and everyone’s eyes go straight to that final line on an income statement. It’s the easiest way to benchmark company performance. What does that have to do with software integration?
Data integration is one way to greatly improve organizational efficiency.
Check out our five ways that software integration improves the bottom line:
Doing things over again is a waste of time, and in the world of business, time is money. Employee payroll is one the largest, if not the largest, expense item on your income statement. It doesn’t make sense for one of your costliest resources to be wasting time and money. With an integrated system, trucking and logistics employees no longer need to check multiple systems, search for pieces of paper, or wait on different departments to complete their step in a process. Integration puts everything in the same place and alerts the next department when they have a task to complete. Business process efficiency is maximized. That eliminates the need to log the same information in multiple systems, which hurts productivity, causes data errors, and slows down the business process. Plus, confusion can arise if employees aren’t sure what data they can trust as accurate and up-to-date.
It comes as no surprise that customer service is integral to the bottom line. It may be a surprise, however, that the cloud could be your customer service solution. It is often referred to as the ‘360-degree view of the customer’. You are able to see all customers and their contact history, account history, key contacts, special comments, and feedback. This allows you to provide top-of-the-line customer service. Integrating your systems on the cloud also allows quick quotes and quick response rates. When customers call requesting specific information, instead of digging out the invoice or calling up another department, you can get the information while the client is on the line. This leads to customer satisfaction, which makes them more likely to ship loads with you again. Lifelong customers are the best customers!
In the trucking and logistics industry, data security is a major concern. Customers rely on you to protect their information, and the cloud provides a secure platform to do just that. Get rid of loose papers with important financial information and easily control who can see what data. With integrated systems, you can see who has access to which information and easily adjust that access accordingly. Protect your company and don’t allow any vulnerabilities that could impact the future of the organization.
Bidding in the trucking industry can be tricky. With small profit margins, getting the right price means the difference between red and black. It also means the difference between winning and losing a bid. The bidding process is one that involves almost every department at a trucking and logistics company. Often, one department is unaware when another department finishes its work, which slows down the bidding process. An integrated system alerts the right people when they have a job to do and helps make sure that it gets done. It also ensures that information is only uploaded once. With software integration, bids get out quickly, and in this industry, a delayed bid can mean a lost job.
The more sales you have, the bigger your bottom line. It is that simple. And system integration is an easy way to boost sales. A 360-degree view of your business gives you the ability to track leads, opportunities, customers, account history, invoicing, contracts, and more. Sales representatives can quickly get an accurate quote on the spot. They can also get approval to book a load, what delivery date can be met, and any extra charges that will occur. The customer knows the price, extra charges, and the delivery date right away. Making things easier for the customer creates an environment where it is easier to close sales. Sales reps can also track customers from their introduction as a lead all the way through to active customers.
About the author
Tags: 360 degree view, Customer Experience, Data Governance, Integration, Logistics, sales, Salesforce
Stephanie Gaughen is a Senior Pardot Consultant at PK. She holds a master’s degree in media and communications. She has a passion for entrepreneurship, technology innovation, and next-generation marketing.