PK Wins 4 Horizon Interactive Awards
We’re excited to announce that two PK projects have earned Horizon Interactive Awards in multiple categories, including responsive/mobile design, B2B, and travel and tourism. The Horizon Interactive Awards recognize excellence in interactive media production and have become one of the most prestigious awards in the field of interactive and creative media.
Mt. Hood Meadows partnered with PK to create a strategic redesign of their website and put in place a content management system for the site. The redesigned site is now fully responsive on all devices. The website won two Horizon Interactive Awards: a silver in the responsive/mobile design category and a bronze in the travel and tourism category.
BMC Software partnered with PK to help better understand the decision-making process of their customers and to rethink the way they deliver utility and content online. The redesigned website focuses on content first and is also responsive, featuring “mobile-first” HTML. The BMC website also won two Horizon Interactive Awards: a bronze in the corporate and B2B category and a bronze in the responsive/mobile design category.
In additional to the individual awards, PK was also named a Distinguished Agency/Developer Award Winner by the Horizon Interactive Awards for the quality, consistency and depth of work recognized in this year’s competition.
Now in its 13th season, the Horizon Interactive Awards received more than 1,200 entries from around the world, including nearly all 50 states and 27 countries. The competition recognizes, promotes and awards the best websites, videos, online advertising, print media, and mobile applications.” All entries are eligible to win a gold, silver or bronze award and are judged by a volunteer panel of industry professionals from diverse multi-media, graphic design, advertising and marketing backgrounds. Each entry is judged on five criteria:
- Creativity and originality
- Overall design / appearance / user experience
- Communication of message
- Technical merit
- Effectiveness of solution
“The 2014 competition represents an amazing display of digital artistry, innovation and craftsmanship,” said Mike Sauce, founder of the Horizon Interactive Awards. “We have continued to see a trend where an emphasis is placed on consistency of the digital experience across all touchpoints of user interaction from desktop to tablet to mobile phone. In this year’s competition, we were astounded by not only the responsive, full-screen and immersive desktop experiences, but the optimization of screen real estate and attention to purpose for tablets and other mobile devices. All this while providing engaging and rich multi-media solutions to users. The bottom line: our 2014 winners truly do exhibit a mastery of the optimal blend between aesthetics, outstanding content, innovation, usability and performance.”