Run, don’t walk into the age of digital transformation
Apple®. Social Media. Smartphones. Google™. Tablets. They all forever changed the history of the digital age, and now the age of digital transformation has arrived.
“Every business must become a digital business, regardless which industry it operates in” says Karl-Heinz Streibich in his highly successful book, “The Digital Enterprise.”
So how do I run into this digital transformation without stumbling in the race?
First, understand what digital transformation actually is and who it is for. Virtually, we all have come through the digital competence and digital literacy phases and have entered the transformation phase. Now is the time to embrace the digital technologies that can enhance your business. It’s more than going paperless. It’s integrating and embracing digital technologies into your entire business strategy. It changes the way you interact with customers and what you offer customers. It impacts employees, vendors, partners; It affects every aspect of your organization.
To be successful in today’s marketplace you must be able to quickly retrieve information from and submit information to your business. APIs are the tool that successful companies are using to accomplish this goal. What is an API? At the most fundamental level, an API is how software applications talk to each other over the internet. APIs are the ways in which companies exchange data, services and complex resources both internally and externally with a multitude of devices.
Did you know that nearly 40% of US enterprises will adopt API management solutions by 2020 according to Forrester Research?
Wherever you are on the path to digital transformation, a forward-thinking API Management Strategy is a critical step forward. APIs will help you transform your business into a digital business by providing benefits like agility, cost efficiency, customer satisfaction and newfound revenue streams.
As the world has become more and more digital, connected experiences have gone from one form factor (your desktop) to a multitude of devices (phones, tablets, readers, game consoles, DVD players, etc). And even now we’re just starting to experience the next big wave as connectivity expands to an even larger sea of internet-enabled ‘things’ (thermostats, cars, equipment, appliances, etc). The proliferation of all of these connected devices requires a committed focus on APIs – the connecting fabric of today and tomorrow’s digital world.
Let’s RUN, not walk together, straight into the path of digital transformation. Our team can work with you to identify the challenges of digital transformation, evaluate opportunities within your company and create a roadmap. Start the conversation today!
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About the Author
Lou Powell brings a steadfast drive for innovation to his role as partner at PK, a Google Apigee agency that was awarded a 2019 Apigee Partner of the Year distinction. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work.Tags: API, API management, Digital Transformation