The Ultimate Holiday Shopper Segmentation Guide
POSTED : December 19, 2015

‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending) spirit, we bring you “The Ultimate Holiday Shopper Segmentation Guide”—a complete segmentation framework for the season including personas, pain points, purchases and more.

From Doorbuster Donna’s reign over deals to Scroogey Sylvester’s “Airing of the Grievances” to Last-Minute Leon’s #EveryoneNeedsSocks motto, we hope you get a chuckle out of PK’s holiday card this year.

Humor aside, we know the importance of segmentation and understanding the nuances of customer attitudes, behaviors and expectations. It’s about uncovering what customers actually want and need versus our assumptions on what we think they want. As we enter 2016, ask yourself: when was the last time your company conducted customer research? Are your marketing and sales teams aligned on segmentation? A 360-degree view of your customers will help foster a meaningful connection and ultimately drive more customer value.

The Ultimate Holiday Shopper Segmentation Guide

We wish you an insightful holiday season and a prosperous 2016!

– Your Friends at PK

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