How to Manage MarTech: Interview by Scott Brinker of Chiefmartec
POSTED : September 12, 2016
BY : Liam O'Connor

Over the past several months, Scott Brinker of Chiefmartec and PK collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage MarTech in their organizations.

Senior Marketing Leaders from companies, such as Hilton, Microsoft, SAP, Adobe, Tableau, and Dun & Bradstreet to learn:

  • How do they decide which MarTech bets to make?
  • As they make those bets, how do they maximize their value?
  • How do they recruit, hire, and nurture the right team?
  • How do they drive innovation and stay in front of what’s next?

To learn more, download the full report, Marketing technology as a strategic asset.

About the Author

“LiamLiam O’Connor is a Principal at PK where he leads the Customer Acquisition Team. He has over 15 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. Liam partners with senior executives and their teams to implement integrated marketing and sales models, accelerating profitable growth through data-driven strategies and technology-enabled programs. His particular areas of expertise include B2B marketing and sales management, lifecycle marketing programs, marketing technology and marketing analytics. Past clients include Microsoft, Cisco, Dell, SAP, IBM, Symantec, Epicor, Agilent, British Telecom, ADP, Humana, Hilton, Callaway Golf and Rosetta Stone. Liam also founded and ran a small marketing agency in Europe.

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