Clark University website wins 2016 Acquia Engage Award
Clark University’s website won a 2016 Acquia Engage Award in the category of “Best in Higher Education.” PK partnered with Clark to redesign their website and create a highly personalized experience for its users.
Consistently a top-ranked University by U.S. News & World Report, Clark embarked on a multi-year journey to rethink its digital strategy including the launch of a new responsive website. Well known as the birthplace of rocket propulsion, Clark turned to the power of Acquia and Drupal and to supercharge its next-generation digital experience.
The new Clark website launched in March 2016 and it’s a stunning representation of the on-campus Clark experience the University is so well known for. But beyond the compelling visual design and storytelling are results that prove the new website is providing a meaningful experience for its visitors. Since higher education admission is cyclical, we compared the time since the launch (March 28 through June 19) against the same period a year before.
- Traffic on the new Clark website has grown by 15%.
· Mobile traffic from users on phones has grown over 40%.
· Social traffic has grown over 250%.
· Engagement has increased with the overall bounce rate improving 15% and average time per page growing almost 16%.
· Among Clark’s most valuable segment of prospective students, there was a 42% reduction in bounce rate.
Aquia received more than 150 submissions for the 2016 Acquia Engage Awards from partners and customers. A panel of web content management and digital marketing experts selected winning projects in 13 categories from a field of 88 finalists. Each digital experience was evaluated for its visual design, functionality, integration and overall experience to determine the winners in each category.
“Clark University nailed the personalization game thanks to a hard-working mission supported by their marketing team and agencies, PK and KWALL,” said Dom Nicastro, a reporter at CMSWire and award judge. “They collected personas and segments and used personalization effectively through the very intuitive and helpful My Journey feature on their website. Clark has to stand out in a competitive region for universities and they more than make their mark.”
“Acquia’s partners and customers are working tirelessly to drive the future of digital. Together we’re helping organizations develop elegant solutions that inspire and engage audiences, and create significant value for their businesses,” said Joe Wykes, senior vice president of global channels and commerce at Acquia.
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