How Leading Marketing Executives Tackle MarTech
POSTED : February 28, 2017
BY : Liam O'Connor

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy marketing technology leaders, which can feel both empowering and overwhelming.

With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for their organization.

The path to MarTech success starts with the right strategy, which includes the right selection of solutions, executive buy-in, talent, and building for agility.

The infographic below illustrates how leading marketing executives have executed MarTech strategy effectively and provides guidance for you as you move down the path of a successful adoption.

Note: This infographic is a compilation of research conducted by PK.com and Chiefmartec.com. For more detailed research findings, download “Marketing Technology as a Strategic Asset.”

[This article was originally published on MarTech Today.]


About the Author

A picture of Liam O'ConnorLiam O’Connor is a Principal at PK. He has over 15 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. His particular areas of expertise include B2B marketing and sales management, lifecycle marketing programs, marketing technology and marketing analytics. Past clients include Adobe, Microsoft, Cisco, Dell, SAP, IBM, Symantec, Epicor, Agilent, British Telecom, ADP, Humana, Hilton, Callaway Golf and Rosetta Stone.