Making the right MarTech bets: An infographic
As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy marketing technology leaders, which can feel both empowering and overwhelming.
With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for their organization.
The path to MarTech success starts with the right strategy, which includes the right selection of solutions, executive buy-in, talent, and building for agility.
The infographic below illustrates how leading marketing executives have executed MarTech strategy effectively and provides guidance for you as you move down the path of a successful adoption.
Note: This infographic is a compilation of research conducted by PK.com and Chiefmartec.com. For more detailed research findings, download Marketing Technology as a Strategic Asset.
About the Author
Liam O’Connor is a Principal at PK where he leads the Customer Acquisition Team. He has over 15 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. Liam partners with senior executives and their teams to implement integrated marketing and sales models, accelerating profitable growth through data-driven strategies and technology-enabled programs. His particular areas of expertise include B2B marketing and sales management, lifecycle marketing programs, marketing technology and marketing analytics. Past clients include Microsoft, Cisco, Dell, SAP, IBM, Symantec, Epicor, Agilent, British Telecom, ADP, Humana, Hilton, Callaway Golf and Rosetta Stone. Liam also founded and ran a small marketing agency in Europe.Tags: Chiefmartec, Customer Acquisition, Infographic, Lenati, Marketing Technology, martech