Clark University’s website selected as a 2017 MITX Awards finalist
PK announced today that its Clark University website entry has been selected as a finalist in the digital customer experience category for the 21st Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards celebrate the innovation and creativity thriving here in New England.
Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative and innovative accomplishments in the area. This year over 100 senior leaders from Boston businesses judged entries for the MITX award categories.
“For 21 years, MITX has been celebrating the people, ideas and companies that fuel this thriving technology and innovation hub,” said MITX President Amy Quigley. “This year’s finalists are incredibly impressive. We are thrilled to honor their achievements!”
Consistently a top-ranked University by U.S. News & World Report, Clark embarked on a multi-year journey to rethink its digital strategy including the launch of a new responsive website. Well known as the birthplace of rocket propulsion, Clark turned to the power of Drupal and a new personalization engine to supercharge its next-generation digital experience.
“Clark University nailed the personalization game thanks to a hard-working mission supported by their marketing team and agencies, PK and KWALL,” said Dom Nicastro, reporter at CMSWire. “They collected personas and segments and used personalization effectively through the very intuitive and helpful My Journey feature on their website. Clark has to stand out in a competitive region for universities and they more than make their mark.”
PK will be recognized with the other finalists in the category of digital customer experience at the 21st Annual MITX Awards Ceremony traditionally attended by hundreds of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 25th at Royale Boston. This year’s ceremony will include host, Kelly MacFarland, dinner and drinks, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
Learn more about how to implement a personalization strategy for your website.Tags: Digital Transformation