POSTED : August 18, 2017
BY : Jake DiMare

Building a customer-centric business

It seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer experience in terms of a person’s perceptions, feelings, memories and associations, and so virtually any aspect of a company can be in question when considering how it makes a connection with a customer. New attention to the discipline has resulted in the propagation of many different approaches to CX in practice. They have also led to the propagation of several myths and half-truths about the field and it’s best practices.

Download this report to learn more about:

  • Common misconceptions in the field of CX
  • How to take a customer-centric approach to developing channels, service, product and operations
  • The three key areas for measuring CX
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