ultimate guide to customer engagement
POSTED : September 19, 2017
BY : Martin Mehalchin

The omni-channel strategy that leading companies use to drive reach, retention, and revenue

In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when to engage with brands. So how do we look beyond stand-alone brand experiences to create meaningful, ongoing engagement that customers will want to seek out and maintain on their own?

This is your customer engagement toolkit—a comprehensive starting point in developing the right omni-channel engagement strategy for your company:

  • Part One – Why Customer Engagement Matters
  • Part Two – The Customer Engagement Ladder
  • Part Three – How to Develop Your Engagement Strategy:
    • Organizational alignment
    • Engagement strategy design
    • Omni-channel engagement tactics
    • Pilot and scale
    • Measure and manage

About the Author

A picture of Martin MehalchinMartin Mehalchin is a Partner at PK where he leads the relationship with some of the firm’s largest clients and helps drive the growth of our Customer Experience Services. He has dedicated his career to working with executives and managers to help them define their strategies and then translate those strategies into results. Martin is a Brain Trust panel member on Retailwire.com and is a sought after seminar leader and speaker at conferences and on webinars. Among the clients Martin has worked with are Nike, Atlantic Records, Microsoft, Qualcomm, Expedia, Victoria’s Secret, Adidas and DuPont. Martin is a Board member and Chair of the Marketing Committee for the North Cascades Institute.

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