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POSTED : September 26, 2017
BY : Kirk Johnson

Building a business case for customer experience

All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity. The interactions that happen every time a business makes a connection with a customer add up to affect much more than the individual transaction.  It has been shown that loyalty, brand perception, spending, likelihood to recommend and overall satisfaction are all affected by customer experience.

Download this article to learn more about:

  • The importance of customer experience to drive business growth
  • Industry-related stats and figures related to customer experience
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