A social CRM strategy for loyalty marketers
POSTED : October 26, 2017
BY : Clay Walton-House

Harnessing the full power of social media to drive customer loyalty

Social media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to build deeper customer relationships via social channels, but where do you start?

Download this presentation to learn more about:

  • The unmet opportunity to better leverage social media for loyalty marketing
  • Common challenges in aligning and integrating social and loyalty strategies
  • Components of a comprehensive social CRM strategy
  • A step-by-step approach to develop a social CRM strategy

About the Author

Clay Walton-House serves as Managing Director of Integrated Loyalty Services at PK. He helps Fortune 500 companies create and implement new customer engagement strategies that accelerate growth and build loyalty. His expertise lies in understanding consumer behavior and translating it into actionable customer insights. Clay has a proven track record of successful program design and optimization, helping uncover ways to build retention and loyalty strategies into a company’s broader business model.

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