hospital digital experience
POSTED : November 1, 2018
BY : Dave Wieneke

The Hospital Digital Experience (HDX) Index is a method for baselining the digital patient experience on hospital websites. It combines publicly observable use data and expert testing to spotlight emerging best practices.

The purpose of the HDX Index is to provide healthcare leaders with an objective and informed view they can use to improve the ways they engage their most valuable audiences. PK shares this research and methodology with healthcare leaders who are advancing digital change and those working to make healthcare more digitally accessible.Hospital Digital Experience Index

This research will help you:

  • Identify trends and best practices for digital engagement.
  • Uncover emerging digital practices that hospitals are adopting.
  • Prioritize digital investments and patient experience initiatives.

Level up your hospital system’s digital experience by downloading our award-winning HDX Index research report.


About the author

A picture of Dave WienekeDave Wieneke leads PK’s focus on serving the digital experiences of healthcare organizations, establishing a baseline method of measurement as outlined in PK’s Hospital Digital Experience Index. He’s partnered with executive teams at Harvard University, KinderCare Education, OHSU, and Everence Financial to advance their digital business capabilities. Prior to agency life, Dave directed digital teams for Thomson Reuters, the Christian Science Monitor, Sokolove Law and the states of New Jersey and Massachusetts. Dave is a graduate of the Rhode Island School of Design and teaches about customer-centered management at the Rutgers Business School.

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