Account-based marketing ROI research report
Does account-based marketing live up to the hype? Let ROI be the determining factor.
There has been an overwhelming amount of hype around Account-Based Marketing (ABM) in the B2B marketing space over the past couple of years. Yet, there is little information on whether the concepts of ABM are working in practice.
This study provides insight into whether ABM lives up to the hype or not by asking real-world practitioners about how ABM performed on a key bottom-line metric: Return on Investment (ROI).
In this research report, you’ll find:
- An updated benchmark on the ROI of ABM
- Statistics on the ROI of ABM across factors such as company size, industry, and role
- Insights on ABM challenges, as told by ABM practitioners
- Success factors for implementing an ABM approach
- 2018 ABM trend analysis and predictions