personalization data problem
POSTED : January 15, 2019
BY : Clay Walton-House

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a lot of data! Further, there is no “one-size-fits-all” personalization strategy; it depends on your brand and the relationship you want to have with your customers. So where do you start?

You know you need customer data for a meaningful personalization strategy. But which data, and where do you begin?

Download our Personalization Table of Elements to unlock the potential of personalization.


About the Author

Clay Walton-House serves as Managing Director of Integrated Loyalty Services at PK. He helps Fortune 500 companies create and implement new customer engagement strategies that accelerate growth and build loyalty. His expertise lies in understanding consumer behavior and translating it into actionable customer insights. Clay has a proven track record of successful program design and optimization, helping uncover ways to build retention and loyalty strategies into a company’s broader business model.

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