personalization data problem
POSTED : January 15, 2019
BY : Jodi Rausch

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a lot of data! Further, there is no “one-size-fits-all” personalization strategy; it depends on your brand and the relationship you want to have with your customers. So where do you start?

You know you need customer data for a meaningful personalization strategy. But which data, and where do you begin?

Fill out the form to download our Personalization Table of Elements and unlock the potential of personalization.

PK is the experience engineering firm. Together with the world’s most customer-obsessed companies, we combine great design and strong tech to build pioneering experiences that accelerate outcomes for your customers, partners, and employees. Through cutting-edge technology and a commitment to deep craftsmanship, we help our clients run the future.

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