Personalization is a data problem that can be solved
Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a lot of data! Further, there is no “one-size-fits-all” personalization strategy; it depends on your brand and the relationship you want to have with your customers. So where do you start?
You know you need customer data for a meaningful personalization strategy. But which data, and where do you begin?
Fill out the form to download our Personalization Table of Elements and unlock the potential of personalization.
PK is the experience engineering firm. Together with the world’s most customer-obsessed companies, we combine great design and strong tech to build pioneering experiences that accelerate outcomes for your customers, partners, and employees. Through cutting-edge technology and a commitment to deep craftsmanship, we help our clients run the future.
About the author
Clay Walton-House serves as Managing Director of Integrated Loyalty Solutions at PK. He helps Fortune 500 companies create and implement new customer engagement strategies that accelerate growth and build loyalty. His expertise lies in understanding consumer behavior and translating it into actionable customer insights. Clay has a proven track record of successful loyalty program design and optimization, helping uncover ways to build retention and loyalty strategies into a company’s broader business model. Clay’s thought leadership has appeared in Retail Customer Experience and Loyalty360.Tags: Data, Personalization