POSTED : April 18, 2019
BY : David Rosenstock

Disruption is coming to a healthcare provider near you. Telemedicine, artificial intelligence (AI), interoperability, data analytics and mobile data are poised to have a major impact in the healthcare space in the coming years. 

Each a powerful disruptor on its own, these advancements all come together in a single technology that stands to have a multiplier effect on digital transformation efforts underway across healthcare: medical wearables. From smart watches to baby wearables and smart jewelry, medical wearables are aiding the move to a value-based care system, one that shifts the point of care from the doctor’s office to the patient’s home. 

What’s fueling the shift toward value-based care 

With consumer costs rising quickly, it’s no surprise that patients want more from their healthcare. Demand has shifted in favor of a digital, customer-first healthcare experience, while at the same time, federal programs like Medicare have created new payment models that reimburse organizations based on the quality, not the quantity, of the care they provide. Value-based care models are increasing in prevalence as a result, with nearly two-thirds of payments now based on value. These models also tend to reduce the overall cost of care; a recent study of 120 payers found that value-based care models reduced medical costs by 5.6 percent on average 

But payers and providers alike face a difficult challenge when it comes to value-based care: chronic conditions make up more than 90 percent of the U.S.’ massive $3.3 trillion annual healthcare spending bill, and patients with chronic conditions are readmitted at a higher rate and utilize more healthcare resources. Without a strategy to improve quality of care and reduce costs for these patients, payers and providers face substantial barriers to the successful adoption of value-based care.    

Mobilize care with medical wearables 

In an environment in which 150 million Americans live with a chronic illnesshealthcare organizations must remove care from the emergency room, where it’s expensive and palliative, and improve healthcare access ipatient’s home, where it’s more affordable and preventative. New medical wearable devices can easily expand care options beyond the walls of the ER and doctor’s office, removing limits posed by scheduling challenges or provider availability, while also affording patients round the clock preventative care. 

These new devices typically go everywhere with the patients who wear them, and they’re nearly always on – patients sometimes remove them only when they sleep. Medical wearables can collect real-time data on everything from exercise levels (via heart rate monitors and movement trackers) to electrical signals in your heart (via electrocardiogram monitoring). They can also offer greater convenience. By sharing data via the cloud, as some wearables do, patients no longer need to return wearables for data processing, and they can reduce the number of appointments needed for testing.   

Wearables on the market now include:  

  • The new Apple Watch Series 4, which is FDA-approved for fall detection and heart monitoring. 
  • The Owlet, smart sock that can track a baby’s heart rate, oxygen levels and sleep.  
  • The Bellabeat Leaf Urban, a smart fitness and sleep tracker that looks like a necklace or bracelet and requires a charge just once every six months.  

In addition to being highly transportable, these devices make health data extremely personal. Almost everyone knows someone who became invested in meeting their daily step or exercise goals after getting a FitBit or Apple Watch – imagine that same level of patient engagement when addressing some of the most expensive chronic conditions, like diabetes or asthma. 

Payers like UnitedHealthcare are already offering programs to help members obtain these devices; the company recently announced that under its Motion incentive program, which rewards members with nearly $1,500 a year if they meet fitness goals, members can purchase an Apple Watch and then apply their rewards towards the cost.    

Bringing digital advances together 

Medical wearables both maximize and depend on technologies like AI, electronic health records, cloud computing and analytics. To create cohesive, impactful patient experiences that improve patient outcomes, healthcare organizations will have to build a technology environment that thoughtfully unites them. Payers and providers that do so will emerge as market leaders in the new, value-based care world.   

Learn more about how PK is advancing the patient experience in healthcare. 

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