The end of the unsubscribe
How leading subscription services use digital engagement to keep their customers happy and renewing.
Brands jumping into the world of subscription services often make the mistake of funneling a majority of their budget into customer acquisition, which can be costly and ultimately ineffective. If customers aren’t being retained and cared for long term, they’ll leave – nulling the effect of new subscribers.
In this whitepaper we examine how to navigate the challenges of starting and growing a subscription service, including:
- Brands that do it right, and what they’ll need in the future to retain their customers
- The importance of balancing Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
- Common roadblocks related to data analysis, product infrastructure, and organizational alignment
- How to design a digital engagement strategy for your brand and subscription service
About the Author
Nate Waters is a senior consultant at PK with a background in product management, building apps, and creating programs to drive customer engagement. He has worked across a variety of companies including Sports Illustrated, Microsoft, the PGA, SC Johnson and more. Nate enjoys finding ways to understand the voice of the customer, tying in data, and building new products.Tags: Content Marketing Strategy, Customer Retention, Loyalty, Marketing Strategy, subscription service