Considerations for selecting a content management system
So you’ve decided it’s time for your organization to select a new content management system. From here, it’s just a matter of gathering information about what’s currently out there, comparing features, and selecting the one that seems, at first glance, to be a great fit based on features and functionality.
Well, there are actually more considerations to think about before you make your final decision. According to PK VP of Technology Brian Payne, the following three steps are ones every organization should undertake before selecting a content management system:
Look at the partner ecosystem
Organizations should take the time to carefully consider what they need in a partner. Do they need to use a commercial product, such as Sitecore or Adobe Experience Manager, or would an open-source platform like Drupal or WordPress work better for them? And what would each partnership look like? For example, open-source platforms might have a broader but more varied ecosystem as compared to some leading commercial products. Understanding the partner ecosystem should be a top consideration for organizations.
Understand which content delivery and management model is needed for a full content lifecycle
A lot of people think that a content management system is going to solve all their content problems but a CMS just handles the delivery of content through different channels. Organizations need to understand how they’re creating and producing content, how that content flows into their CMS, and what their needs are regarding translation and localization before selecting a content management system.
Understand the vendor’s roadmap for the product
A lot of vendors are moving toward headless models, which can vary quite a bit. Understanding a vendor’s roadmap for the product is important so you understand what areas they’re investing in, where they’re going, and what their product strategy is.
If you’re thinking of choosing a new content management system, don’t hesitate to reach out to us—we have plenty of expertise in this area and would love to help you find the right strategy that fits your needs.Tags: CMS, Content, Content Management System, technology