Virtual shopping assistants: Brick-and-mortar retail can’t miss out
Brick-and-mortar retail is getting dissed by millennials, who increasingly prefer to shop online. With millennials representing an estimated $1.4 trillion in purchasing power, brick-and-mortar retailers can’t afford to ignore their virtual shopping needs as e-commerce and subscription services eat into market share. In the words of Vanilla Ice, retailers need to “stop, collaborate and listen,” brick-and-mortar retail “is back with a brand-new invention.”
The ability to move from online to in-store shopping without a hitch in the checkout process can dramatically improve brick-and-mortar’s viability in the coming years. One way to eliminate hitches is to use virtual shopping assistants. Those that delay adoption risk ending up like the 7,000 stores that closed so far this year. In the brave new world of brick-and-mortar retail, you need to run the future to survive the present.
Check out the full article at Total Retail to learn more about how to leverage virtual shopping assistants.
Learn how to integrate the physical aspects of shopping into an increasingly digital world.Tags: AI, Artificial Intelligence, conversational agent, millenials, Retail, virtual shopping assistant