POSTED : August 20, 2019
BY : Tipton Loo

Brick-and-mortar retail is getting dissed by millennials, who increasingly prefer to shop online. With millennials representing an estimated $1.4 trillion in purchasing power, brick-and-mortar retailers can’t afford to ignore their needs as e-commerce and subscription services eat into market share. In the words of Vanilla Ice, retailers need to “stop, collaborate and listen,” brick-and-mortar retail “is back with a brand-new invention.”

Check out the full article at Total Retail to learn more about how to leverage virtual shopping assistants.


About the Author

A picture of Tipton LooTipton Loo is Vice President of Digital Edge (AI and IoT) at PK. As the experience engineering firm, PK works with world’s most customer-obsessed companies to create pioneering experiences and accelerate outcomes.

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