Sessions we’re looking forward to at HCIC 2019
The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding marketing, information technology, websites, eHealth, mHealth, and big data to advance the digital transformation of healthcare. Here are some quick takes on sessions and people we’re looking forward to seeing in Orlando.
Voice and conversational interface is trending
Derek Phillips, Content Strategy Practice Director at PK, and I have been on the road talking with health enterprises leaders about creating experiences based on voice and conversational interfaces. Designing interactions for voice (think Alexa) and conversational interfaces (think chat) require a new way of thinking about content and interaction design. We’re thrilled that this is such a big theme this year at HCIC.
In my opinion, no organization has done more creative work on voice than Thomas Jefferson Health. Rob Neff, the Vice President of Digital Solution Development there, is in a position to discuss some of the boldest voice work in healthcare.
The panel also includes Scott Schuster, Program Director of Emerging Trends & Consumer Technology at Northwestern Medicine, which is a team that has built a leading website through iterative development. Rounding out the panel is Abhi Sharma, VP of Product at Loyal, a firm that offers conversation and data intelligence platforms for healthcare. Ahava Leibtag of Aha Media Group, will facilitate.
Ideas into action: Developing an omni-channel platform to build and manage the voice recognition experience
Want to help patients find the closest urgent care, learn about wait times, and skip the wait by reserving their spot in line using the power of voice? Ara Telbelian has been driving this kind of progress at Henry Ford Health System in Detroit. I’ve enjoyed his presentations and insights for years, and this one doesn’t look to disappoint.
Indiana University has become an inventive consumer marketer. We’re looking forward to hearing Jeremy Rogers, their Executive Director of Digital Marketing, discuss how they took on the hard work of becoming found in voice search, while building conversational interfaces in their digital experiences. He’ll be joined by Brian Gresh, the President of Loyal and former Executive Director of Content and Digital at Cleveland Clinic.
Leading change takes brave leaders
Your website is not your digital front door: How to prepare for discoverability in a voice-first landscape
This is my favorite session title of HCIC. Carrie Liken has a great take on getting the right information in front of consumers, even if they never see your website. She will be presenting with Courtney Cox Wakefield of Children’s Health, who our team looks to as a breakthrough marketer and change agent.
If you’re not already excited about taxonomy, you’re going to be. Three of our favorite frontline marketing leaders are going to have a nuts-and-bolts discussion on exactly how taxonomy makes digital experiences better.
David Feinberg is a healthcare marketing veteran and the CMO of HDX Report leader Mt. Sinai Hospital. He’s co-presenting with Brian Cusack from Google, who is a thought leader on digital health marketing.
Do you know Lisa Williams? You should. I look forward to her HCIC teaching each year. The team she leads at OHSU is building a great brand that is one of the most loved organizations in Oregon. Our team helped hers prototype in-person wayfinding ideas years ago, and I’m looking forward to hearing how they’re using Google Profiles to support patient journeys.
Amanda Todorovich runs one of the largest and most successful content teams among national health systems. She’ll share insights on how Cleveland Clinic built its content operations as a vital part of the health system’s transformation.
New voices for digital-first marketing leadership
Hear about the inclusive design process that Katie Sullivan and the team Spaulding Rehabilitation took to create more useful and impactful experiences for rehabilitation patients and their families.
Physicians often lack a formal voice to influence website content and functionality. Learn from Paul Semper and Dina Nikitaides on how Northwestern Medicine formalized a Physician Testing Group as part of their website design and management process.
Specturm Health in Lakeland, Michigan uses their Content Management System (CMS) to drive their website and digital signage for visitors across their locations. Hear from their CMO, Megan Yore, on how this is creating better patient experiences and saving money.
Learn how Vanderbilt University Medical Center used structured data, web analytics, and funnel measurement to transform their web marketing. Director of Strategic Marketing, Travis Waters, will share how they improved search results, user experience improvements, and the team’s ability to give management meaningful reporting.
Jared Johnson is hardly a new voice in healthcare marketing. But after leading innovative digital work at several health systems, he is a new resource, consulting to hospital marketing leaders. He’s built a well-known podcast on healthcare marketing, and is a great advocate for getting more diverse ideas into the healthcare conversation.
Drop us a line
If you are attending HCIC 2019, come stop by booth #5 in the Exhibit Hall and say hello. In addition, come join us on November 5th for food, drinks, and conversation at our private villa. Email Jake DiMare, Director of Marketing, with the subject line “Interested in joining the party at HCIC” to secure your spot today.
To learn more about digital trends in healthcare, download our award-winning Hospital Digital Experience Index research report.
About the Author
Dave Wieneke leads PK’s focus on serving the digital experiences of healthcare organizations, establishing a baseline method of measurement as outlined in PK’s Hospital Digital Experience Index. He’s partnered with executive teams at Harvard University, KinderCare Education, OHSU, and Everence Financial to advance their digital business capabilities. Prior to agency life, Dave directed digital teams for Thomson Reuters, the Christian Science Monitor, Sokolove Law and the states of New Jersey and Massachusetts. Dave is a graduate of the Rhode Island School of Design and teaches about customer-centered management at the Rutgers Business School.Tags: Content, David Wieneke, HCIC, HCIC 2019, Strategy