The Millennial impact on B2B sales
The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for their companies.
What does this generational shift mean for B2B sales?
• Enterprise technology buying is changing
• Customer experience is evolving
• Post-purchase experience is becoming as important as the product itself
Follow us downstream as we show you how to land a Millennial buyer!