finding millennials
POSTED : November 26, 2019
BY : Rebecca Lucash

The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for their companies.

What does this generational shift mean for B2B sales?
• Enterprise technology buying is changing
• Customer experience is evolving
• Post-purchase experience is becoming as important as the product itself

Follow us downstream as we show you how to land a Millennial buyer!

Millennials infographic

About the Author

A picture of Rebecca LucashRebecca Lucash is a Consultant at PK specializing in research and insights-driven strategy. She is passionate about customer-centric marketing – learning what drives customer behavior, and leveraging those insights to create value and more meaningful experiences. Prior to joining PK, Rebecca worked in the consumer packaged goods and publishing industries.