What does it take to be a leader among loyalty service providers?
See how we ranked in the 2019 Forrester report on Loyalty Service Providers.
From individual programs to holistic brand strategies, PK helps clients build a framework for fostering behavioral and emotional loyalty to drive deeper engagement with customers. We help clients reboot their loyalty strategy while challenging their thinking to achieve loyalty as an outcome—not a program.
Download The Forrester WaveTM: Loyalty Service Providers, Q3 2019 to see where Lenati, now PK, ranked among providers.
PK is the experience engineering firm. Together with the world’s most customer-obsessed companies, we combine great design and strong tech to build pioneering experiences that accelerate outcomes for your customers, partners, and employees. Through cutting-edge technology and a commitment to deep craftsmanship, we help our clients run the future.
About the author
Clay Walton-House serves as Managing Director of Integrated Loyalty Services at PK. He helps Fortune 500 companies create and implement new customer engagement strategies that accelerate growth and build loyalty. His expertise lies in understanding consumer behavior and translating it into actionable customer insights. Clay has a proven track record of successful loyalty program design and optimization, helping uncover ways to build retention and loyalty strategies into a company’s broader business model. Clay’s thought leadership has appeared in Retail Customer Experience and Loyalty360.Tags: Brand Loyalty, Customer Loyalty, Customer Loyalty Strategy, Loyalty, Loyalty Program Design