future of healthcare innovation
POSTED : February 1, 2020
BY : James Kim

Healthcare is a human-centered interaction that requires trust, confidence and connection. As more patient data, algorithms, Artificial Intelligence (AI) and Machine Learning (ML) make their way into the patient experience, medical professionals will no longer be siloed in their own experience and expertise. Yet the use of edge technologies in healthcare innovation poses new patient challenges.

Step into the shoes of a patient and explore the ways healthcare innovation will transform the patient experience. As Bob prepares for surgery, he interfaces with his providers via mobile phone, Electronic Health Record (EHR) and in-home care device. How do these touchpoints ease anxiety and engender trust?

In this whitepaper we envision a more human-centered approach to:

  • Improving image and interface design for both the patient and the doctor.
  • Inviting usability and adaptability to real-world situations.
  • Implementing testing and oversight for bias in models, data and algorithms across race and gender.
  • Creating predictability and understanding.
  • Establishing privacy and security of information, decisions and identity.

About the Author

James KimJames is a Principal at PK and leads the Experience Design CoE. He brings more than two decades of experience helping brands understand and navigate the complexities of the digital and non-digital world to engage with users and achieve business success.  James has extensive experience leading user-centered experience design and digital strategy engagements across retail, automotive, technology, and education. His work includes award-winning and business-shifting experience design work for both B2C and B2B brands, including DSW, Nike, Macy’s, Calphalon, Seventh Generation, Subaru, Toyota, Jeep, Union Pacific, Microsoft, T-Mobile, Jack Links, TopGolf and Vans.

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