Hospital brands engage COVID-19
Technology such as chatbots, telemedicine and voice interfaces are making it easier for patients to get the information and care they need quickly and easily and will continue to do so long after the current healthcare crisis has abated.
On May 28, I’ll be hosting a webinar with my colleague Derek Phillips, Director of Content Strategy at PK, called Building Connected Healthcare Experiences to Come Back Stronger from the Pandemic, in conjunction with eHealthcare Strategy & Trends. In the webinar, we’ll explore how you can enable personalized journeys built on consumer preferences, and integrate content, data, and technology in new ways that create business value and increase patient loyalty.
Watch the video below to gain a sense of a few key themes that major hospital systems have implemented in their digital experiences as a result of COVID-19.
About the author
Dave Wieneke leads PK’s focus on serving the digital experiences of healthcare organizations, establishing a baseline method of measurement as outlined in PK’s Hospital Digital Experience Index. He’s partnered with executive teams at Harvard University, KinderCare Education, OHSU, and Everence Financial to advance their digital business capabilities. Prior to agency life, Dave directed digital teams for Thomson Reuters, the Christian Science Monitor, Sokolove Law and the states of New Jersey and Massachusetts. Dave is a graduate of the Rhode Island School of Design and teaches about customer-centered management at the Rutgers Business School.Tags: chatbots, Digital Transformation, Healthcare Digital Experience, Healthcare Transformation, Telehealth, Telemedicine, Voice