The art and science of customer experiences
Finally: The big book of CX.
It’s time we consider how we do business from the customer’s point of view. In our big book of CX, we examine how customers connect with brands at all levels and make each of those moments valuable. A unique, customer-centric approach defines not only PK but the future of the economy.
Download this e-book to learn more about:
- The history of CX
- Design thinking and its influence
- The CX tools designers need to craft compelling experiences
- How to measure the impact of CX
- What omnichannel engagement means in the era of the customer
- The importance of customer loyalty and how to shape it