POSTED : May 14, 2020
BY : James Kim

For leadership teams grappling with business uncertainty, it’s critical to understand how changes in consumer preferences are altering fundamental assumptions about market success. Over the past few weeks, the economic drivers of business have shifted dramatically as our perspectives about work, family, neighborhood and life, in general, have changed.

In response to COVID-19, many leadership teams will seek safety in the form of hunkering down and weathering the storm.  However, uncertainty doesn’t have to leave you stuck on pause. By utilizing scenarios to drive planning, your leadership team can align on both the possible futures and required decisions that will need to be made in order to chart a path forward.

In PK’s recent webinar, I lead participants in running a virtual scenario planning workshop, driving team alignment around a shared forward path and devising a plan to respond to the structural changes impacting industries.  If you missed the webinar, or would just like to see it again, you may watch a full recording of it below.

Find out how your organization can benefit from virtual workshops.


About the author

James KimJames is a Principal at PK and leads the Experience Design CoE. He brings more than two decades of experience helping brands understand and navigate the complexities of the digital and non-digital world to engage with users and achieve business success.  James has extensive experience leading user-centered experience design and digital strategy engagements across retail, automotive, technology, and education. His work includes award-winning and business-shifting experience design work for both B2C and B2B brands, including DSW, Nike, Macy’s, Calphalon, Seventh Generation, Subaru, Toyota, Jeep, Union Pacific, Microsoft, T-Mobile, Jack Links, TopGolf and Vans.

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