Last Friday flyover: Healthcare narratives
POSTED : June 26, 2020
BY : Dave Wieneke

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and I answer the hard questions about healthcare narratives in marketing. From the hero’s quest to children’s hospitals and the medical device maker, Zimmer Biomet, test your knowledge on the tools and techniques that help craft compelling healthcare narratives.

To learn more about digital trends in healthcare, download our award-winning Hospital Digital Experience Index research report.


About the presenters

A picture of Dave WienekeDave Wieneke leads PK’s focus on serving the digital experiences of healthcare organizations, establishing a baseline method of measurement as outlined in PK’s Hospital Digital Experience Index. He’s partnered with executive teams at Harvard University, KinderCare Education, OHSU, and Everence Financial to advance their digital business capabilities. Prior to agency life, Dave directed digital teams for Thomson Reuters, the Christian Science Monitor, Sokolove Law and the states of New Jersey and Massachusetts. Dave is a graduate of the Rhode Island School of Design and teaches about customer-centered management at the Rutgers Business School.

Derek PhillipsDerek Phillips is the Director of Content Strategy at PK. With nearly 20 years in the industry, Derek has worked across several verticals and helped build content disciplines for a variety of organizations. Derek has also taught foundational and advanced Content Strategy courses at Portland State University and for several years co-managed the Content Strategy Meet-up Group in Portland, Oregon.

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