The Dynamic Enterprise, episode 1: Digital transformation is dead
Adapt your organization to a technological landscape that’s constantly changing and become a dynamic enterprise.
Digital transformation is dead. As entire industries find themselves faced with the challenge of shifting to digital channels and reorienting business towards contactless engagement, the concept of digital transformation is failing to meet the moment.
In the first installment of The Dynamic Enterprise video series, PK’s head of API enablement, Lou Powell, explains why digital transformation is no longer a viable framework and how to achieve true innovation in its absence. Discover why organizations seeking the agility of digitally native companies need to stop worrying about their digital transformation roadmap and instead be able to quickly respond to market demands by making changes in technology, process, and consumer engagement on the fly.
About the presenter
Lou Powell brings a steadfast drive for innovation to his role as partner at PK, a Google Apigee agency that was awarded a 2019 Apigee Partner of the Year distinction. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value, and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work. He has also contributed to Forbes Technology Council.