Innovation interview pandemic media
POSTED : November 30, 2020
BY : Lou Powell

Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place?

For my latest Innovation Interview, I spoke with PK’s Media and Entertainment client partners, Timothy Sheehy and Jeffrey Thompson, about the challenges and opportunities that lie ahead for Media and Entertainment companies post-pandemic. For traditional studios, this means changing their distribution models to better support streaming services, all while handling more complex customer data for the first time. It’s not an exaggeration to conclude that streaming is actually in its infancy and that we’ll see more innovation from the media industry in the years to come.

Watch the full video below to hear Timothy and Jeffrey’s take on where the Media and Entertainment industry is headed in the wake of the COVID-19 pandemic, and what they can do to better position themselves for the seismic shifts that are happening within the space.

Download the Media Digital Experience Index to learn more tips on how to increase your streaming service’s loyal fanbase.


About the experts

pandemic mediaLou Powell brings a steadfast drive for innovation to his role as partner at PK, a Google Apigee agency that was awarded a 2019 Apigee Partner of the Year distinction. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work.

pandemic mediaTimothy Sheehy is a creative change catalyst and digital innovator who brings more than two decades of leadership experience in the media and entertainment industry to his role as VP and Client Partner at PK. He is a globally experienced executive with a background that includes network news and television production, four technology start-ups and international roles where he has worked at the intersection of media and technology, partnering with clients to pioneer strategies and solutions to accelerate growth and create value. Timothy has a proven track record of leading innovation on transformational initiatives that draw on his passion for the industry and his understanding of evolving trends throughout the content value chain from production through marketing, distribution and audience engagement. His clients include ViacomCBS, Disney, WarnerMedia, NBCUniversal, Sony Pictures Entertainment and other leading media & entertainment brands worldwide.

pandemic media Jeffrey L. Thompson is a media and technology executive who has participated in and led digital transformation initiatives from an operational, marketing and strategic point of view within the Media, Entertainment and Technology sectors with companies that include The Walt Disney Company, IBM, Conde Nast Entertainment Tata Consultancy and DXC Technology.

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