Innovation interviews: The pandemic’s effect on media
Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place?
For my latest Innovation Interview, I spoke with PK’s Media and Entertainment client partners, Timothy Sheehy and Jeffrey Thompson, about the challenges and opportunities that lie ahead for Media and Entertainment companies post-pandemic. For traditional studios, this means changing their distribution models to better support streaming services, all while handling more complex customer data for the first time. It’s not an exaggeration to conclude that streaming is actually in its infancy and that we’ll see more innovation from the media industry in the years to come.
Watch the full video below to hear Timothy and Jeffrey’s take on where the Media and Entertainment industry is headed in the wake of the COVID-19 pandemic, and what they can do to better position themselves for the seismic shifts that are happening within the space.
About the experts
Lou Powell brings a steadfast drive for innovation to his role as partner at PK, a Google Apigee agency that was awarded a 2019 Apigee Partner of the Year distinction. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work.
Jeffrey L. Thompson is a media and technology executive who has participated in and led digital transformation initiatives from an operational, marketing and strategic point of view within the Media, Entertainment and Technology sectors with companies that include The Walt Disney Company, IBM, Conde Nast Entertainment Tata Consultancy and DXC Technology.Tags: Streaming