Webinar recap: The incredible power of productized APIs
POSTED : January 21, 2021
BY : Lou Powell

How should businesses tackle their API strategies? I get asked this question a lot when consulting API teams.

The answer: organizations should adapt their APIs to serve customers, and productized APIs allow them to achieve this. Productized APIs answer the questions that customers ask while ensuring that they don’t do anything that isn’t asked for. API productization also mandates that organizations focus on the customers’ jobs to be done, instead of focusing only on the value that customers provide to them.

This is easier said than done, of course, and many challenges pop up throughout the process. Three of the biggest challenges organizations face include a lack of leadership alliance, funding that only encompasses a single project as opposed to APIs with broader use, and API teams not continuously assigned to one or many APIs. I provide an overview of the complex answers to these problems in the webinar, and outline several successful past API projects PK implemented, including how the outcomes benefitted the clients and their customers.

If you missed the webinar, or would like to experience it again, watch the recording below.

Learn how to become a dynamic enterprise and respond quickly to market demands.


About the presenter

A picture of Lou PowellLou Powell brings a steadfast drive for innovation to his role as partner at PK, a Google Apigee agency that was awarded a 2019 Apigee Partner of the Year distinction. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work. His thought leadership has appeared in the Forbes Technology Council community.

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