digital selling strategies
POSTED : June 24, 2021
BY : Jared Dodson

The pandemic may be receding in the US, but B2B organizations still need to continue building digital selling strategies in order to create unique buyer experiences and close deals.

In my recent webinar, co-hosted with my colleague Ethan Laser, we explored how organizations can create a digital-first selling model, and what they need to do to enable, and empower, sellers within this new paradigm. We explained why it’s so important to understand the touchpoints along the customer journey, and what tools sellers need to lead buyers along their paths. 89% of B2B executives are expecting the shift toward more digital and remote sales experiences, of course, so organizations should prepare for big changes in go-to-market models.

To learn how to evolve your digital selling strategies to meet the needs of B2B buyers in the 21st century, watch a recording of the webinar below.

Gain a better understanding of the commercial customer’s experience with our B2B.CX report.


About the presenters

Jared DodsonJared Dodson serves as Managing Director of Digital Selling Solutions at PK. He has deep expertise in customer acquisition with a focus on B2B marketing and sales, and his passion is helping companies leverage technology to create personalized and relevant customer engagements at scale. Working with Fortune companies—such as Adobe, T-Mobile, Microsoft, Johnson Controls—Jared has led large-scale initiatives focused on lead generation & management, account-based marketing, B2B & partner marketing, marketing technology, sales process, and sales enablement. Jared’s experience spans industries including high-tech, software, telecommunications, energy, and insurance.

Ethan LaserEthan Laser is a Senior Strategy Consultant focused on helping the world’s leading companies create disruptive growth through marketing and sales initiatives that transform buyer experiences at scale. He has deep experience in delivering go-to-market strategy, sales enablement programs, product marketing, and customer intelligence across a breadth of industries, including high-tech, telco, retail, and life sciences. Ethan’s core competency is being able to design and deliver programmatic experiences that triangulate customer/market signals, business models, and strategic priorities.

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