How to be an effective API Product Manager
POSTED : June 9, 2021
BY : Lou Powell

In light of the Supreme Court’s recent decision that API interfaces can no longer be copyrighted, companies need to rethink what value their APIs deliver to the customer. Is the API contract alone the value? No: the value lies in how well organizations’ APIs address customer wants and needs. The time has come for companies to focus on creating quality APIs, and to do this, they’ll need a specific role dedicated to delivering them: the API Product Manager.

I recently hosted a webinar in which I outlined to participants what API productization is and the capabilities needed to succeed at it. I also introduced the concept of the API Product Manager, why organizations need one to deliver value on their APIs, and what qualities to look for when filling this role.

If you missed the webinar or would like to experience it again, watch the video below.

Learn how to become a dynamic enterprise and respond quickly to market demands.


About the presenter

A picture of Lou PowellLou Powell brings a steadfast drive for innovation to his role as partner at PK, a Google Apigee agency that was awarded a 2019 Apigee Partner of the Year distinction. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work. He has also contributed to Forbes Technology Council.

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