POSTED : August 23, 2021
BY : Jodi Rausch

Fill in the form to receive The Forrester Wave™: Loyalty Service Providers, Q3 2021 report.

As brands look to combat an epidemic of customer switching, loyalty spending is booming. Companies will need to invest those loyalty dollars wisely as more and more brands rely on customer loyalty to differentiate their brand. Gain complimentary access to The Forrester Wave™: Loyalty Service Providers, Q3 2021 report and find out the trends that are contributing to innovations in loyalty services, including data privacy, program differentiation, and brand affinity.

In the report, Forrester ranks loyalty service providers according to key criteria, including:

  • Emotional loyalty measurement and use
  • Loyalty performance management services
  • Technology consulting services
  • Privacy practices and compliance
  • Vision

By combining “human-centric loyalty strategies with hard-core technical skills,” PK is uniquely suited to delivering end-to-end experiences. We believe designing and engineering for next-generation loyalty – and the premium consumers today place on accessibility and autonomy – is critical for brands to modernize and prepare their people and systems for what’s next.

Fill in the form to access The Forrester Wave™: Loyalty Service Providers, Q3 2021 report and see where PK ranked among the 12 most significant loyalty program service providers.


About the Author
Jodi Rausch, Director of Integrated Loyalty SolutionsJodi Rausch serves as Director of Integrated Loyalty Solutions at PK. She has deep experience developing, transforming, and managing differentiated loyalty solutions programs, customer marketing activities, and customer experiences driven by data, customer insights, and financial rigor. She enjoys building and growing relationships with internal teams, clients, and end customers to best understand their needs and exceed expectations.

Blog Archive