Loyalty technology: Building connections with Salesforce and Mulesoft
How does your loyalty technology hold up when creating connected experiences?
Rich, consistent customer data is key to providing the types of experiences customers expect, but without the right approach to integrating their various martech platforms via APIs, organizations can easily create gaps in how they collect and manage it.
Recently, I hosted a webinar along with my colleagues Lonnie Estep and Lou Powell where we discussed how to create personalized customer experiences with advanced loyalty technology. In addition to sharing how Salesforce and Mulesoft can build deeper and longer-lasting customer relationships, we also touched upon how an API strategy can complement a loyalty strategy, and how APIs can direct data back into the enterprise, resulting in individualized omnichannel customer experiences.
If you missed the webinar or would like to experience it again, watch the video below.
About the presentersLonnie Estep serves as VP of Digital Experience Platforms & Loyalty at PK. He has 20+ years of experience driving business value to clients in digital transformation, marketing & sales solutions, digital e-commerce, CRM, SAP applications, Hybris, Magento, custom development, dashboards and analytics. Lonnie has led global cross-functional teams to deliver manifold implementations covering a wide spectrum of business areas, and he is a passionate change agent promoting an innovative and proactive culture.
Lou Powell brings a steadfast drive for innovation to his role as Executive Vice President of Solutions and Innovation at PK, a Google Apigee Partner that was awarded 2019 and 2020 Apigee Partner of the Year distinctions. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work.
Tags: Connected Experience, Loyalty, loyalty tech, mulesoft, Salesforce