Future of loyalty: Creating connected membership with APIs
POSTED : October 28, 2021
BY : Martin Mehalchin

PK is ranked as a leader in the Forrester Wave™: Loyalty Service Providers, Q3 2021 and is the #1 Apigee Partner in North America for both 2019 and 2020.

Join PK, a leader in Loyalty and APIs, as we discuss how to create rich, personalized customer experiences with advanced loyalty tech. We’ll provide insights on orchestrating Apigee, Google Cloud, and your MarTech stack to cultivate deeper and longer-lasting customer relationships through connected membership and omnichannel experiences.

You’ll leave this webinar with a better understanding of:

  • How membership can help enable connected experiences
  • Removing barriers to building experiences with democratized APIs
  • How GCP can enable real-time experiences with analytics, APIs, and events

Fill out the form to gain access to a recording of the webinar.


About the presenters
Martin Mehalchin: Future of loyalty: Creating connected membership with APIsMartin Mehalchin is EVP for Retail and Consumer at PK, the experience engineering firm. He has dedicated his career to working with executives and managers to help them define their strategies and then translate those strategies into results. Among the clients Martin has worked with are Nike, Atlantic Records, Microsoft, Qualcomm, Expedia, Victoria’s Secret, Adidas and DuPont. Martin is a Board member and Chair of the Marketing Committee for the North Cascades Institute. His thought leadership has been featured in MarTech Advisor and Retail Customer Experience.

Lou Powell: Future of loyalty: Creating connected membership with APIsLou Powell brings a steadfast drive for innovation to his role as Executive Vice President of Solutions and Innovation at PK, a Google Apigee Partner that was awarded 2019 and 2020 Apigee Partner of the Year distinctions. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work. Tags: ,