Author: Brad Jackson

Live panel recap: Loyalty analytics

The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of PK loyalty and analytics experts to answer that... Read more

Three ways to enable human-centered BI

In a world powered by more and more data, information alone isn’t a differentiator. By making data useful and actionable—creating a data culture that puts the power of data... Read more

Why you should strengthen your retail analytics strategy with multiple versions of the truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... Read more