Author: Clay Walton-House

What does it take to be a leader in customer loyalty?

See how we ranked in the 2019 Forrester report on Loyalty Service Providers. From individual programs to holistic brand strategies, PK helps clients build a framework for fostering behavioral... ...Read more

Are “Rundles” the loyalty programs of the future?

Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,... ...Read more

The five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report. Whereas... ...Read more

A new methodology for predicting the ROI of a loyalty program

Introducing the PK Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... ...Read more

The future of consumer loyalty

Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of... ...Read more

Personalization is a data problem

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... ...Read more

Loyalty360 Expo highlights and looking forward to CRMC

Last week PK wrapped up our time in Florida at Loyalty360 Expo 2018. It was great to connect with clients and industry leaders. Here are a few highlights: On... ...Read more

The guide to driving impact with personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

Integrating customer experience and customer loyalty

Building a customer-centric organization Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have... ...Read more

Designing the right rewards program for your business

Tradeoffs and techniques for effectively influencing customer behavior Navigating the vast components of a rewards program is no easy undertaking for today’s Loyalty Marketer. As customers interact with your... ...Read more