Author: Clay Walton-House
Loyalty360 Expo highlights and looking forward to CRMC
Last week PK wrapped up our time in Florida at Loyalty360 Expo 2018. It was great to connect with clients and industry leaders. Here are a few highlights: On... ...Read more
The guide to driving impact with personalization
Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more
Integrating customer experience and customer loyalty
Building a customer-centric organization Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have... ...Read more
Designing the right rewards program for your business
Tradeoffs and techniques for effectively influencing customer behavior Navigating the vast components of a rewards program is no easy undertaking for today’s Loyalty Marketer. As customers interact with your... ...Read more
A social CRM strategy for loyalty marketers
Harnessing the full power of a social CRM strategy to drive customer loyalty. Social media holds enormous potential for driving loyalty and retention, yet many companies do not have... ...Read more
A holistic approach to measure customer lifetime value
The science and art of measuring marketing effectiveness, especially when it comes to tracking customer lifetime value, has been an evolving organizational discipline within enterprise businesses for a number... ...Read more
Way of the future: An integrated approach to customer loyalty strategies
Developing a customer loyalty strategy in the modern consumer landscape presents a number of complex challenges for marketers—the marketplace is increasingly competitive, change happens at a blinding pace, and... ...Read more
Customer journey mapping: Avoid these three common pitfalls
Customer journey mapping, the process of visualizing a brand’s customer experience through the eye of the customer, has become a widely adopted methodology by companies who strive toward customer-centric... ...Read more
Integrated Customer Loyalty: Organizing for Customer-Centricity
The concepts of integrated customer loyalty and customer-centricity go hand-in-hand, as one begets the other. As organizations shift toward operating paradigms that more intentionally put the customer at the... ...Read more
Integrated Customer Loyalty: New Paradigms of Ease, Simplicity, Speed
For loyalty marketers today, approaching loyalty strategy in an integrated manner means looking holistically across the customer experience to determine where the greatest opportunities exist to impact known drivers... ...Read more