Author: Colin O'Neill

OTT and the frontier of digital media

Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a... Read more

Media Digital Experience Index 2020-2021

Building media digital experiences beyond the streaming platform The media digital experience has been upended. Consumers are streaming more and longer, forcing a shift in how media and entertainment... Read more

Re-open for business: Engagement models for a new normal

As organizations make plans to reopen, they face critical decisions about how to reengage their customers. Consumers will return but for many their priorities and preferences will have changed.... Read more

The new customer experience (CX) toolbox

6 research toolsets for building a better customer connection Delivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may... Read more

Selling your digital experience strategy starts with telling a story

A digital experience strategy focuses on creating new areas of value for your business and your customer. Once the strategy is created it’s natural to feel that everyone will... Read more