Author: Chris Sullivan

Account-based marketing: The three things that matter

PK recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying ABM... ...Read more

Recipe for Success: The 3 Ingredients Your Content Strategy Must Have

Imagine a company potluck. The table is packed end-to-end with the fruits of your colleagues’ labor—oh, Martha’s red velvet cake! Leon made his chili again! A bounty awaits, and... ...Read more

The Economics of Content Marketing: ‘Stock and Flow’

Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through... ...Read more