Author: David Rosenstock

Ram Sathia interview on RPA excellence

PK has recently been recognized by Forrester for our cutting-edge work in automation. Included in both the Now Tech: Continuous Automation and Testing Services Providers, Q1 2021 and The... ...Read more

PK’s Clay Walton-House featured in Forrester report on personalization

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” PK’s Clay Walton-House discusses how to build emotional resonance with customers. As the Managing... ...Read more

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Why we’re experts in moments that matter

After being in the hospital, getting the all-clear to go home can feel both liberating and yet anxiety-inducing at the same time. What comes next—from outpatient care to the prospect of complicated medication... ...Read more

What is experience engineering?

PK is the experience engineering firm. If you’re unfamiliar with our work, you’re probably asking yourself, “What is experience engineering?” More than a slogan, it’s our rocket fuel. Sitting at the cross-section of design,... ...Read more

The hidden cost using fax machines in healthcare

What if it took 3 months to get an appointment with your car mechanic? Or your bank needed to be financially incentivized to digitize your account records? What if... ...Read more

Forecasting consumer behavior in the age of big data

As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial intelligence (AI), machine learning and predictive analytics, along... ...Read more

Ghosts of retail past

What Sears has to tell us about customer experience While we’ve been hearing about brick-and-mortar stores being on the ropes for a decade, the number of major retailers that closed over the... ...Read more

How edge computing is reshaping retail

From the rise of e-commerce to Amazon Go, retail has experienced a drastic transformation in the past decade, and advancements in edge computing are expected to drive further change:... ...Read more

Autonomous intelligence on the edge

Edge computing is a business opportunity borne of necessity. Data from devices connected to the internet is expected to reach 403ZB in 2018—that’s a trillion, or 10^21, gigabytes. If... ...Read more