Author: David Rosenstock

PK’s Clay Walton-House featured in Forrester report on personalization

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” PK’s Clay Walton-House discusses how to build emotional resonance with customers. As the Managing... ...Read more

Medical wearables: A powerful tool in the journey to better patient outcomes

Disruption is coming to a healthcare provider near you. Telemedicine, artificial intelligence (AI), interoperability, data analytics and mobile data are poised to have a major impact in the healthcare... ...Read more

The hidden cost of faxing in healthcare

What if it took 3 months to get an appointment with your dry cleaner? Or your bank needed to be financially incentivized to digitize your account records? What if... ...Read more

Retail forecasting in the age of big data

As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial intelligence (AI), machine learning and predictive analytics, along... ...Read more

Ghosts of retail past

What Sears has to tell us about customer experience While we’ve been hearing about brick-and-mortar stores being on the ropes for a decade, the number of major retailers that closed over the... ...Read more

Vision 2020 healthcare

Vision 2020 healthcare: Technology and patients on the cusp of the next decade  Over the last year, patient demand for greater personalization and easier access to healthcare has driven a shift across the entire industry. As healthcare costs... ...Read more

How edge computing is reshaping retail

From the rise of e-commerce to Amazon Go, retail has experienced a drastic transformation in the past decade, and advancements in edge computing are expected to drive further change:... ...Read more

Better personalization through technology: Marketing trends

Increasing consumer demands are keeping marketers on their toes. Companies with a customer-centric strategy must be ready to provide next-level service, even before consumers know they want it. And... ...Read more

Rethinking loyalty for mobile

Once again, Amazon’s 2018 Prime Day sales broke previous records. Following the July 2018 event, the company reported that sales on its third-party marketplace were up nearly 90 percent... ...Read more

Healthcare personalization trends

Today’s patients have access to a greater amount of health data than ever before – and they want that data to be used for their benefit. This creates a... ...Read more