Author: David Rosenstock

Emotion design strategy: Eliminate pain and drive joy

This is the third in our series on Emotion Design in CX. Check out the 1st, 2nd and 4th blogs in the series. Emotion design strategy addresses the fundamental human motivation... ...Read more

Methods for capturing and measuring emotion

This is the last in our series on Emotion Design in CX. Check out the 1st, 2nd, and 3rd in this series. To successfully design for emotion, firms need... ...Read more

Shifts in the self-driving cars industry

PK's latest insights dives into Autonomous Vehicles and how recent shifts in regulations, ride sharing and competition are impacting the disruptive technology. ...Read more

Why account-based marketing is the #1 B2B marketing trend

The to-do list is insanely long for B2B marketers. Unfortunately, one thing I have heard from a lot of my compatriots in the B2B industry is that they are... ...Read more

ServiceNow’s big UX shakeup

In today’s world, the lines between employee and consumer are increasingly blurry. At May’s Knowledge16 conference, ServiceNow muddled those barriers even more. ...Read more

The IoT market continues to shift and innovate

How is IoT helping companies boost efficiencies? PK's latest blog provides insights into IoT and how it is helping organizations boost efficiency. ...Read more

Mobility, the cloud and innovation for the utilities sector

The latest blog insights from PK provides the current technological landscape for utility and manufacturing companies. ...Read more

How artificial intelligence is transforming B2B

Consumer-oriented companies like Amazon and Google have generated most of the artificial intelligence (AI) buzz so far. But the B2B world is now poised for transformative change as well,... ...Read more

New demands for quality assurance and testing

Cruises have a long tradition, and the industry is enjoying a resurgence. Over the last ten years, customer demand has increased by 62 percent...Read more ...Read more

Integrating legacy systems into the IoT: Challenges and opportunities

Like many of its peers, this organization needed to accommodate the move toward sustainable energy and shifting demographics. Read more. ...Read more