Author: Dave Wieneke
Friday flyover: COVID websites
Derek Phillips, Director of Content Strategy at PK, and I take a spin through COVID websites as hospitals evolve how they respond to the pandemic. We discuss both their... ...Read more
Friday flyover: Healthcare narratives
As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more
Trauma-informed marketing: An empathy framework
Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... ...Read more
MIT’s COVID challenge: A weekend of work with fresh constraints
It’s one of life’s frustrations: No matter who you are, some of the smartest people will always be working for someone else. So, in this big world, no matter... ...Read more
Hospital brands engage COVID-19
Technology such as chatbots, telemedicine and voice interfaces are making it easier for patients to get the information and care they need quickly and easily and will continue to... ...Read more
Telemedicine will help healthcare heal after COVID-19’s reckoning
When crisis makes “business as usual” thinking implausible, it clears the way for change. The inertia that may have kept outdated practices in place subsides as the premium for... ...Read more
AI chatbots join the frontline of COVID-19 triage
Conversational interfaces speed care COVID-19 may have generated a use case that makes AI chatbots essential, but triage is only the beginning of the potential uses of chatbots to... ...Read more
Digital healthcare’s next shift? Voice interfaces
While the use of voice to machine interaction in healthcare may still be in their infancy, early initiatives are validating the promise of voice interfaces. Organizations that tap into... ...Read more
5 years forward: Voice interfaces will work as your “other brain”
About a decade ago I was invited to keynote The Future of Digital Marketing conference in London. The organizers warned that my talk on how the era of mobile... ...Read more
Sessions we’re looking forward to at HCIC 2019
The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more