Author: Dave Wieneke

Digital healthcare’s next shift? Voice interfaces

While the use of voice to machine interaction in healthcare may still be in their infancy, early initiatives are validating the promise of voice interfaces. Organizations that tap into... ...Read more

Five years forward: Voice interfaces will work as your “other brain”

About a decade ago I was invited to keynote The Future of Digital Marketing conference in London. The organizers warned that my talk on how the era of mobile... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

SEC analysis determines how customers buy

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This method... ...Read more

Build strong digital experiences with PK and Johns Hopkins

PK, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring PK and Johns Hopkins. What... ...Read more

Building strong digital experiences with PK and Mayo Clinic

One of the fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is that it’s allowed me... ...Read more

Non-staffed clinics and pharmacies get test run in China

Ping An is China’s second-largest life and property & casualty insurer. In the next sixty days, they plan to open 1,000 non-staffed clinics. This is just two months from the debut... ...Read more

Increasing the value of patient relationships at One Medical

90% of healthcare consumers believe that advanced technology is available to connect them with providers. But the same research by Black Book says that under 10% of providers believe they... ...Read more

Healthcare transformation in the age of the customer

As the primacy of experience begins to drive healthcare transformation, it’s interesting to take a look at how we got here as well as the trends defining the market... ...Read more

Framing stronger hypotheses: Elaboration, iteration, and a Mad Lib

I was leading an innovation workshop for a technology company where research and discovery are a big part of their culture. Call it being fact-based, empirical, or scientific—the practice... ...Read more