Author: Dave Wieneke

Hospital brands engage COVID-19

Technology such as chatbots, telemedicine and voice interfaces are making it easier for patients to get the information and care they need quickly and easily and will continue to... ...Read more

Telemedicine will help healthcare heal after COVID-19’s reckoning

When crisis makes “business as usual” thinking implausible, it clears the way for change. The inertia that may have kept outdated practices in place subsides as the premium for... ...Read more

AI chatbots join the frontline of COVID-19 triage

Conversational interfaces speed care COVID-19 may have generated a use case that makes chatbots essential, but triage is only the beginning of the potential uses of chatbots to help... ...Read more

Digital healthcare’s next shift? Voice interfaces

While the use of voice to machine interaction in healthcare may still be in their infancy, early initiatives are validating the promise of voice interfaces. Organizations that tap into... ...Read more

Five years forward: Voice interfaces will work as your “other brain”

About a decade ago I was invited to keynote The Future of Digital Marketing conference in London. The organizers warned that my talk on how the era of mobile... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

SEC analysis determines how customers buy

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This method... ...Read more

Build strong digital experiences with PK and Johns Hopkins

PK, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring PK and Johns Hopkins. What... ...Read more

Building strong digital experiences with PK and Mayo Clinic

One of the fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is that it’s allowed me... ...Read more

Non-staffed clinics and pharmacies get test run in China

Ping An is China’s second-largest life and property & casualty insurer. In the next sixty days, they plan to open 1,000 non-staffed clinics. This is just two months from the debut... ...Read more