Author: Derek Phillips

Three critical content assumptions for a successful website launch

Every website launch begins with high expectations and open minds, but the devil lurks in the details of delivery. It’s easy to gloss over critical assumptions about who will... ...Read more

Friday flyover: Healthcare marketing videos

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... ...Read more

Translation and localization: More than a box you check

A few weeks ago, my friend and colleague, Brian Payne, and I gave a webinar on our connected content approach to globalization. In that chat, Brian made a key... ...Read more

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Webinar recap: Scaling globally, connecting locally

The case for creating a global content strategy In PK’s most recent webinar, VP of Digital Experience Solutions, Brian Payne, and I demonstrated the need for organizations to adopt... ...Read more

A content strategist’s initial thoughts on Sitecore’s Content Hub

The Content Hub rollout came into focus at Symposium 2019 If you’ve never been to Sitecore Symposium there are a few things you should know: It’s super informational. And... ...Read more

Reducing call volume while maintaining C-SAT: No joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more

Turn down the heat in an ice storm? When Hell freezes over

It was cold; really cold. I know because I was there. The end of January can be a dicey time of year in a regular Midwestern winter, but we... ...Read more

CX for utilities: Embrace digital change to stay competitive

We at PK are lucky to work with a very diverse set of clients, each with unique needs, opportunities and challenges. None more so, maybe, than utilities. Increasing disruptions... ...Read more

How to ‘Google-ize’ Onsite Search

We spend a lot of time and effort trying to get our web content found by search engines. Why wouldn’t we focus at least as much on onsite search,... ...Read more