Author: Derek Phillips

Building Connected Content Experiences and Creating Value

When we talk about connected content experiences, we’re talking about sharing: sharing insights and observations, sharing information, sharing our time. If we’re bold enough to ask customers to share... ...Read more

Amazon’s Ultimate Personalization Play: The Opportunity and Risk

There’s been a lot of chatter this week around Amazon’s just-announced Fire phone, mostly around the device’s product recognition features and deep ties to Amazon’s eCommerce universe. But while... ...Read more

Better Service for Better Experiences

Think about the last really great night you had at a restaurant. What was great about it? The venue? Sure. The food? Certainly. But wouldn’t all of that pale... ...Read more

The True Value Of Content Marketing: No Shock Here

If you’re reading this then you’ve probably read the arguments surrounding Mark Schaefer’s Content Marketing Shock article. To recap, Schaefer’s argument is that as a publishing strategy, content marketing is unsustainable—the... ...Read more