Author: Jake DiMare

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Healthcare you wear: Innovations worth getting excited about

At PK we spend a lot of time thinking about healthcare. In particular, we might be regarded as slightly obsessed with improving the digital patient experience, which is why it... ...Read more

Public utilities: Making the case for a mobile app

In the business of delivering energy to the public, it’s attractive to forgo the latest technological fads and focus on what matters: Delivering world-class service while being a responsible... ...Read more

Urgent care marketing: Is convenience everything?

When it comes to urgent care marketing, one might be tempted to believe it’s sufficient to show up on Google maps and call it a day. After all, who... ...Read more

Customer-centric resolutions to jump-start your new year

As we head into the new year, we’d like to share with you some of our favorite ways in which you can better meet the needs of your customers.... ...Read more

The blueprint to ABM campaigns: Drive more revenue

If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them... ...Read more

Customer-centricity 101: Become a data company

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... ...Read more

Your culture = your brand: Five steps to become customer-obsessed

It’s hard to believe that it’s been four years since the “Age of the Customer” became part of our daily business vocabulary, describing the vital importance of the empowered... ...Read more

Accelerate your enterprise lead generation funnel

We hear it all the time: marketing and sales organizations are given high year-over-year growth targets with flat or reduced budgets. They are challenged to do more with less:... ...Read more