Author: Jake DiMare

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Why we’re experts in moments that matter

After being in the hospital, getting the all-clear to go home can feel both liberating and yet anxiety-inducing at the same time. What comes next – from outpatient care to the prospect of complicated... ...Read more

What is experience engineering?

PK is the experience engineering firm. If you’re unfamiliar with our work, you’re probably asking yourself, “What is experience engineering?” More than a slogan, it’s our rocket fuel. Sitting at the cross-section of design,... ...Read more

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Making the right MarTech bets

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech... ...Read more

Account-based marketing ROI research report

Does account-based marketing live up to the hype? Let ROI be the determining factor. There has been an overwhelming amount of hype around Account-Based Marketing (ABM) in the B2B... ...Read more

Hospital Digital Experience Index 2018-2019

The Hospital Digital Experience (HDX) Index is a method for baselining the digital patient experience on hospital websites. It combines publicly observable use data and expert testing to spotlight... ...Read more

Unpacking the 2018 Hospital Digital Experience Index

Each year, PK creates an in-depth benchmarking study entitled the Hospital Digital Experience Index (HDX) comparing and ranking the digital experience of the top fifteen hospitals in the US... ...Read more

Healthcare you wear: Innovations worth getting excited about

At PK we spend a lot of time thinking about healthcare. In particular, we might be regarded as slightly obsessed with improving the digital patient experience, which is why it... ...Read more