Author: Jake DiMare

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Why we’re experts in moments that matter

After being in the hospital, getting the all-clear to go home can feel both liberating and yet anxiety-inducing at the same time. What comes next – from outpatient care to the prospect of complicated... ...Read more

What is experience engineering?

PK is the experience engineering firm. If you’re unfamiliar with our work, you’re probably asking yourself, “What is experience engineering?” More than a slogan, it’s our rocket fuel. Sitting at the cross-section of design,... ...Read more

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Making the right MarTech bets

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech... ...Read more

Unpacking the 2018 Hospital Digital Experience Index

Each year, PK creates an in-depth benchmarking study entitled the Hospital Digital Experience Index (HDX) comparing and ranking the digital experience of the top fifteen hospitals in the US... ...Read more

Healthcare you wear: Innovations worth getting excited about

At PK we spend a lot of time thinking about healthcare. In particular, we might be regarded as slightly obsessed with improving the digital patient experience, which is why it... ...Read more

The death of the sales funnel

We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... ...Read more

Public utilities: Making the case for a mobile app

In the business of delivering energy to the public, it’s attractive to forgo the latest technological fads and focus on what matters: Delivering world-class service while being a responsible... ...Read more