Author: Jake DiMare

The Death of the sales funnel

We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... ...Read more

Public utilities: Making the case for a mobile app

In the business of delivering energy to the public, it’s attractive to forgo the latest technological fads and focus on what matters: Delivering world-class service while being a responsible... ...Read more

Urgent care marketing: Is convenience everything?

When it comes to urgent care marketing, one might be tempted to believe it’s sufficient to show up on Google maps and call it a day. After all, who... ...Read more

Marketing technology as a strategic asset

Learn how leading marketing executives are approaching their technology stacks. Marketing technology can be simultaneously empowering and overwhelming. It unleashes new opportunities to create more personalized customer experiences, optimize... ...Read more

Should account-based marketing be a part of your broader marketing strategy?

A guide for B2B enterprises Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts... ...Read more

Utility digital experience index

The utility digital experience index assesses top utility websites. The Utility Digital Experience (UDX) Index provides an objective and informed view of best practices, emerging solutions and performance of... ...Read more

Pilot guide to account-based marketing

B2B companies are racing to implement an ABM strategy, but 60% quit after just one pilot. Why? Shifting to an account-based strategy can significantly increase ROI, but only if... ...Read more

Customer-centric resolutions to jump-start your new year

As we head into the new year, we’d like to share with you some of our favorite ways in which you can better meet the needs of your customers.... ...Read more

Design thinking and customer experience

There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value in helping define business strategy, with industrial design... ...Read more

The blueprint to ABM campaigns: Drive more revenue

If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them... ...Read more