Author: Jen Winter

Webinar recap: Building relationships and closing deals

Building relationships with prospective customers while maintaining social distancing is difficult. Sales teams need to reimagine sales interactions to create moments that matter with potential customers and stand out... ...Read more

Tech companies need RPA

For many tech companies, legacy manual processes may be holding back the organization from achieving streamlined operations, a faster delivery or a better customer experience. While Robotic Process Automation... ...Read more

Should account-based marketing be a part of your broader marketing strategy?

A guide for B2B enterprises Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts... ...Read more

Pilot guide to account-based marketing

B2B companies are racing to implement an ABM strategy, but 60% quit after just one pilot. Why? Shifting to an account-based strategy can significantly increase ROI, but only if... ...Read more

Making the case for sales enablement

Why invest in sales enablement? Sales enablement is no longer a trend. Organizations have dedicated roles focused on ensuring that sellers have the right content, tools and resources at... ...Read more

Building a world-class sales team

Strategies to increase your sales team’s effectiveness There are many strategies and tactics sales leaders are deploying in an effort to improve sales effectiveness. We’ve found these to be... ...Read more