Webinar recap: Building relationships and closing deals
Building relationships with prospective customers while maintaining social distancing is difficult. Sales teams need to reimagine sales interactions to create moments that matter with potential customers and stand out... Read more
Should account-based marketing be a part of your broader marketing strategy?
A guide for B2B enterprises Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts... Read more
Pilot guide to account-based marketing for success
B2B companies are racing to implement an account-based marketing strategy, but 60% quit after just one pilot. Why? Shifting to an account-based marketing strategy can significantly increase ROI, but... Read more