Author: Jodi Rausch

Mine your data before you change your loyalty program

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. But... Read more

Rethinking loyalty for mobile

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve... Read more

Personalization is a data problem that can be solved

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... Read more

Designing the right rewards program for your business

Tradeoffs and techniques for effectively influencing customer behavior Navigating the vast components of a rewards program is no easy undertaking for today’s Loyalty Marketer. As customers interact with your... Read more

Customer journey mapping

5 Steps to improving sales and brand loyalty in an omni-channel environment Making connections with customers in this complex world is a challenge marketers face on a daily basis.... Read more